Search engine optimization is a competitive technique for content creation and marketing. In the early days, when the term SEO was announced, it was all about fluffing your article with the keywords. At that time, keyword quantity over quality mattered. However, Google now works smartly to provide the best search results to its audience. The search engine has officially announced some rules to rank your website on the first page. If your content provides the solution to the keywords, you can rank. No matter if your website content has the highest keyword density or backlinks. Google only considers authenticity and valuable knowledge as its priority.


Now comes the second point, how to find keywords related to your topics?

In this article, I’ve added all the useful information regarding keyword research. At the end of this blog, you’ll have all knowledge about:


  • What is keyword and keyword research?
  • Changes in Google Algorithm and how to cope up with it.
  • How to decide keywords for SEO?


So, keep reading this ultimate keyword research guide.


What is Keyword and Keyword Research?


A keyword is a phrase or word that a user types into the search bar. Be it the purpose of reading an article or watching a video, to see images or get some information. A keyword tells Google what the user searches and wants. Now, Google uses that phrase to bring information to his feed. It shows 7-10 results and ads related to it. In order to get into the top ranking you must have that keyword included in your content. In addition to the keyword addition, your content must be readable and engaging in simpler words.



Keyword research is a technique to find words or phrases that people commonly use. You add those phrases into your website content to rank.


Changes In Google Algorithm and How to Cope It?

As mentioned above, Google keeps updating its system according to the current environment and trends. Many websites don’t update their content with changed keywords and information which ultimately results in deranking. Hence, your content must remain aligned with Google algorithm.


SEO experts do all on-page and off-page SEO for it. They do keyword research right after every three months to check if they’ve targeted the correct keywords.

How to Decide Keywords for SEO?

Before I tell you what to do, I think it\’s better to inform you what not to do.


So here is the list of don’ts of keyword research:


  • Not relying on tools.
  • Selecting high competitive keywords for a new website.
  • Hiring an unfamiliar SEO person.

How To Do Keyword Research ?

Initial Step- How to decide a keyword?


Keyword research starts with yourself. First, you need to find a topic relevant to your niche. Basically, you need to search for something that is asked frequently.

Once you get an idea, type the word in the search bar and note all the search recommendations. These are the topics that people of your industry mostly search for. These keywords are very helpful for your advanced keyword research.

Second Step- Using Google Analytics and Google Search Console:


Google search console and Google analytics are helpful to find keywords that have potential to bring revenue to your website. This technique will help you in targeting the right keywords and audience.

After finding keywords from Google search console and Google analytics, you’ll get filtered keywords.

Third Step- How to decide keywords for SEO for free?


Another great thing about keyword research is free resources. The internet is itself a free tool to observe what people demand and look for. Quora, hashtags, twitter trends, blog comments and book titles of Amazon are a good choice when you decide on a keyword for SEO.

Fourth Step- Local search:


Local search is a hidden tip to obtain powerful keywords. Such keywords will tell you about your community interest. The best way to perform local keyword research is implementing research skills to social platforms. Your local audience will guide you about the areas you should cover under your keyword generation process.

Final Step- Using keyword research tools to decide keywords for SEO


For robust and classified keywords, you’ll need a top-rated SEO tool.  These tools can show reports of keyword data, search volume, ranking difficulty, keyword value and competition. Following are the tools that might help you to decide keywords for SEO.


  • Ahrefs
  • Answer the public
  • SEMrush
  • Google Adword Keyword Planner


The above tools are complete SEO and keyword research suits. You can trust their data and take action according to the information. SEO tools will lead you to the end of keyword research. Once you use the tools, you’ll get more helpful keywords to rank!

Takeaway- How to choose the right keywords for SEO?


In a nutshell, there are 5 steps to decide keywords for SEO:

  1. Analysis
  2. Understanding the types of keywords and where to use them
  3. Understanding keyword planner tools
  4. Using keyword research tools to find LSI keywords.
  5. Applying keyword research to your website and web content.



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